Wednesday, October 15, 2008
Fan Mail Gets Dear John Letter
Yesterday I read a short news story about Ringo Starr posting a video on his website asking fans to not send any fan mail or "objects to be signed" after October 20th. It will be tossed. The 68 year old has too much to do.
I can only imagine. Even if he didn't, the guy is allowed some peace and quiet (and love), right? He's almost as old as John McCain for Pete's sake. He's almost as old as the phrase "for Pete's sake."
Of course he comes from an entirely different generation. The Beatles were like nothing we've seen before or since. The way they interacted with fans in the early days probably set the tone for modern super star bands having so many restrictions and security surrounding their shows, or any public appearance. It comes as no surprise that Ringo would still be getting loads of fan snail mail. It also doesn't surprise me that he answers it, and now that he's made the decision that he can't do it anymore, he has some feeling of guilt so he posted that video.
But bands today interact with fans differently. Blogs, websites, videos, contests (by the way, all of these things exist on ringtostarr.com), all give the fans some extras to go along with the music. It's all about the experience, but today it's all about instant experience.
I wonder what will happen 40 years from now when a band decides they don't have the time or energy to do these extras? How will the next generation interact with their favorite bands?
Labels:
blogging,
digital strategies,
fan mail,
Ringo Starr,
social networking
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